Gatsby / Social commerce
Social engagement became owned customer value.
How do you turn a shopper’s social influence into something a brand can understand, reward, and build on?
As co-founding CTO and sole original engineer, I built Gatsby from its first storefront interaction into a multi-service platform spanning social OAuth, merchant tooling, campaign configuration, activity tracking, Shopify installation, payments, and deployment automation.
- Tenure
- 2015–2017
- Arc
- Monolith → services → acquisition
